In collaboration with the Mato Grosso do Sul Tourism Foundation, LPM has just launched a documentary series exploring the diverse facets of tourism in the region and the innovative possibilities that the destination offers.
The LPM platform, in partnership with the Mato Grosso do Sul Tourism Foundation, has released the first episode of the documentary series “Mato Grosso do Sul Mato Grosso do Sul: A Leading Advocate for Ecotourism Worldwide.” The documentary features award-winning professionals in the audiovisual field: directed and filmed by Maxwell Polimanti, directed and written by Adriana Farias, and executive produced by Gisele Abrahão, a renowned figure in the tourism industry. The series showcases the natural and cultural richness of this unique region and celebrates its commitment to sustainability and environmental preservation. The initial episode, “The Value of Preservation,” is now available for free on the LPM platform’s YouTube channel.
This four-episode documentary series offers an insightful look into the richness and diversity of ecotourism in the state of Mato Grosso do Sul, demonstrating how this region has become a global example. It particularly emphasizes local appreciation, environmental awareness, and preservation. The episodes take viewers on a journey through the crystal-clear rivers and ancient caves of Bonito, the scenic waterfalls of Serra da Bodoquena, the traditions of the Pantanal inhabitants and their “viola de cocho” music, and the biodiversity sanctuary of Pantanal and Serra do Amolar, with the involvement of local riverside women. The episodes provide a true exploration of the natural and cultural treasures that captivate visitors.
“Mato Grosso do Sul is undoubtedly one of the country’s top ecotourism destinations. It’s a reference in responsible management aimed at conserving its key natural and cultural assets,” highlights Bruno Wendling, CEO of the Mato Grosso do Sul Tourism Foundation. “Both Bonito and the Pantanal have been doing wonderful work for decades, not only preserving their natural attractions but also safeguarding their history and the Pantanal people who are part of this heritage. We want to tell amazing stories through individuals who are doing fantastic work and are responsible for shaping a destination that positions itself increasingly as one of the most responsible and offering unique experiences in the country,” he adds.
Reflecting on the documentary-making experience, Adriana Farias comments: “I’m passionate about discovering and telling authentic stories that reveal the connection between people and the environment. So, alongside Maxwell Polimanti, I embarked on an exciting journey to createan inspiring documentary about Mato Grosso do Sul. With the goal of capturing the essence of the region as a global ecotourism reference, I embraced the challenge of exploring the natural and cultural treasures, sustainability, and preservation that make this region so exceptional. It was a transformative experience for me, and I believe it will also impact the audience, promoting reflection to cherish and protect this heritage for future generations.”
The upcoming episodes will bring new experiences and insights about the destination, with bi-weekly releases throughout August and September. “Each encounter and scene captured added layers to the narrative, revealing a vibrant Mato Grosso do Sul full of natural resources and people committed to nature. I believe the best phrase that defines this documentary is ‘I discovered that traveling is also a way of caring,’ spoken by one of our interviewees in Serra do Amolar, which will be the 4th and final episode of the series,” says Maxwell Polimanti.
The documentary marks a new phase for LPM, a content platform that seeks to inspire and inform its audience about the world’s treasures, from its breathtaking landscapes to its diverse cultures, individuals, and organizations contributing to a unified and interconnected whole. This new phase underscores the platform’s commitment to promoting values and positive impacts through the dissemination of knowledge and experiences, encouraging reflection on societies’ fundamental role in regenerating the planet and highlighting inspiring initiatives, sustainable projects, and collective efforts to ensure a promising future.
For more information, visit: http://www.lpm.world/
To access the first episode, visit: https://www.youtube.com/watch?v=-324vMsPGgw
Synopsis:
This four-episode documentary series showcases how Mato Grosso do Sul stands as an ecotourism pioneer in the world by combining culture, sustainability, and preservation while fostering environmental awareness among the population. From the crystal-clear rivers and ancient caves of Bonito to the scenic waterfalls of Serra da Bodoquena. From the traditions of Pantanal inhabitants and the “viola de cocho” music in the Pantanal’s biodiversity sanctuary to Serra do Amolar, which opens up tourism with the strength of Pantanal’s remote riverside women. The region is a treasure trove of natural wonders and people committed to future generations.
About Adriana Farias – Director and Screenwriter:
As a documentarian, journalist, and writer, Adriana Farias has received recognition through 13 awards, including the international Inter-American Press Association award. Over 15 years, she has dedicated her professional journey to discovering and telling stories that inspire and transform lives within the fields of human rights, environment, science, health, culture, education, ecotourism, and ESG. She has been involved in various special and investigative projects for media outlets like Folha de S.Paulo, Veja SP, TV Cultura, and Record. She has produced around 30 documentaries for TV, aired on CNN Brasil, CCTV (China), Record, Band, and RedeTV! She was part of the team that developed and produced the documentary programs “Séries Originais” and “Sinais Vitais” for CNN Brasil from 2019 to 2022.
About Maxwell Polimanti – Director of Photography:
With a two-decade trajectory in audiovisual work encompassing directing, cinematography, and editing for documentaries, commercials, institutional films, short films, and music videos, Maxwell Polimanti has made significant contributions. One of his works has garnered over 300 million views on YouTube. In recent years, he has been involved in diverse special projects for CNN Brasil, CGTN (China), and RecordTV. Recognized with five awards, he directed the film “Jornadas e Destinos” in 2020, exploring the life stories of transportation professionals, with public screenings at Unibes and MISS.
About Gisele Abrahão – Executive Producer:
Gisele Abrahão, founder of GVA, a consultancy company in strategy, communication, and marketing established in 2009, is nationally and internationally recognized for her innovative approach, strategic planning, focus on excellence, and passion for the diverse projects and initiatives she has created. Her experience and involvement in the tourism sector have been acknowledged through various awards over her years of experience. These include being featured among the “50+ Poderosos do Turismo” by Panrotas in 2016, which highlighted leaders who navigate crises effectively. She was honored with the Festuris Integration Tree Planting in 2018 for her sustainable practices in the travel industry, and by Grupo Radar & TV in 2019 for her leadership and collaboration in developing Brazil’s travel and tourism industry. In 2020, she received the Amigos Festuris trophy and was recognized by Rossi & Zorzanello for her ongoing excellence in partnerships.
For more information:
Gisele Abrahao
+ 1 410 320.5258
