Iguassu Falls recorded the highest number of visitors in its history at Iguassu National Park in 2025 and consolidated strategic results and goals for 2026, with a focus on international promotion, business generation, and event attraction, in line with global trends in sustainable tourism, immersive experiences, and purpose-driven travel.
Iguassu National Park, a UNESCO World Natural Heritage Site, welcomed 2,020,359 visitors in 2025, the highest figure since the pandemic, reinforcing its position as one of the most sought-after natural destinations in the world.
Visit Iguassu presented its 2025 results and targets and unveiled its strategic plan for 2026, focused on strengthening Iguassu Falls as both a leisure and business destination, expanding its presence at international trade fairs, and generating new opportunities for its members.
In 2025, 35 new MICE events were secured, with an estimated economic impact of over BRL 180 million. These initiatives will be further intensified in 2026 through participation in major trade shows such as FITUR, ITB, WTM, and IBTM.
Connection with Local Travel Trends
Immersive and local experiences: Travelers are increasingly seeking deeper experiences connected to culture and nature, evidenced by the record visitation at the National Park and the growing preference for destinations that offer authentic connections with natural and cultural environments.
Sustainable and value-driven tourism: Beyond volume, the trend is to prioritize destinations that deliver sustainable, cultural, and community value, in line with the international promotion and destination development strategy of Iguassu.
Place marketing and personalization: Travel agent training, press trips, and digital campaigns anticipate a global demand for relevant content and customized experiences tailored to different audiences.
87 years of Iguassu National Park
The celebrations marking the 87th anniversary of Iguaçu National Park officially began this Friday, the 9th, with the reception of authorities and guests at the Visitors Center. During the event, Urbia+Cataratas, the company responsible for managing tourism visitation at the site, and ICMBio presented Parque 2030, a plan that includes R$ 600 million in investments and aims to position the home of the Iguassu Falls among the world’s leading nature-connection experiences, further enhancing its core values of preservation and wonder.
“The results reinforce the destination’s importance for national and international tourism, as well as the park’s strategic role in regional development. Thousands of people visit the park every day thanks to the work carried out over the past 87 years, helping to fulfill the purpose established at that time: to conserve this environment and to promote knowledge and environmental education,” explains Mario Macedo, CEO of Urbia+Cataratas.
Based on these results, Iguassu Falls projects 2026 as a year of international consolidation, reinforcing its position as a competitive, sustainable destination focused on the experience of the modern traveler.
