Memory Book - Monaco
Beer
Cervejaria Nacional, 100% Brazilian, produced for the first time a beer inspired by a tourist destination. The recipe for the exclusive Principado beer was inspired by Monaco, one of the smallest and most charming countries in the world, located on the edge of the Mediterranean. The drink has limited production and will be used in actions to promote the destination in Brazil.
Teaser
Video with narration by Gisele in Portuguese
Video with narration by Gisele in English
Café de Paris
The café and restaurant is characteristic of the Belle Époque style of the 1900s, located in Monte Carlo and next to the famous Casino, on Place du Casino, opposite the Hôtel de Paris. A point of reference when it comes to luxury, pleasure and satisfying customers.
Buddha Bar
A bar located in Monte-Carlo gives visitors the opportunity to taste Asian cuisine and enjoy the playlist of DJ Papa who runs the Buddha Bar lounge. It is one of the most recommended tourist spots for tourists.
Miss You Campaign
The campaign called MISS YOU, was designed to keep in touch with travelers from all over the world and show how much the country misses each of them, despite social isolation.
Road show
Prize for digital influencers takes place in Monaco
Held in 2019, the second edition of the Influencer Awards Monaco (IAM) in the European principality, with the aim of rewarding the best digital influencers selected from 14 categories. This second edition proposes the concept of IAM exclusivity in the 2.0 universe, with a projected impact of more than 200 million views.
Eduardo Kobra Exhibition
Eduardo Kobra’s first mural, in partnership with the Principality of Monaco, was inaugurated in 2019. The renowned graffiti artist created a work measuring 12m wide by 7m high, which portrays a critique of global warming and symbolizes the sustainable positioning of the country. You can find the mural displayed on the Rock of Monaco, or its reduced version that was put up for sale to raise funds for charitable and environmental projects by the Brasil Monaco Project Association and the Prince Albert II Foundation.
MOB & MONACO
Brazilian clothing brand, MOB, went to the principality of Monaco to film
its autumn/winter collection in 2017. The collection was inspired by the Principality, the trends and the colors of the Monegasque flag, where red is predominant, and becomes the main color for this collection.
Fashion Week Monaco
In May 2018, four Brazilian digital companies went to Monaco to promote the
destination to your followers. The creator, Camila Almeida from Caras Blog – a group of bloggers and digital influencers, specializing in lifestyle, tourism, fashion, gastronomy and other topics. Camila Almeida selected and invited three members of Caras Blog – Luisa Accorsi, Lari Duarte and Mariah Bernardes – to go to Monaco during Monte Carlo Fashion Week. The group experienced not only the event, but also restaurants, hotels, spa, shopping, tours and much more.
GREENK PROJECT
The Greenk initiative was created and designed to facilitate and encourage the correct disposal of electronic waste in the city of São Paulo and raise awareness about the importance of disposing of electronic materials, minimizing damage to the environment.
The government of Monaco and the private sector, Monegasque institutions, have been investing in numerous social actions and environmental projects for decades. DTC launched Green is The New
Glam campaign to highlight Monaco’s involvement with sustainable initiatives. The Monaco & Greenk project perfectly summarizes the principality’s position on this matter. It was an effective way to present Monaco as a nation where necessary responsible activities are valued.
