(São Paulo, April 2024) – Visit Iguassu, the marketing and promotion office of the Destination Iguassu, announces a strategic alliance with the renowned Global Vision Access Tourism Marketing & Communication (USA branch), marking a new chapter in the presence of the Brazilian destination in the United States. This collaboration will significantly increase the visibility and reach of Destination Iguassu by promoting activities targeted at both the Trade and the Media.
According to data from the Brazilian Agency for International Tourism Promotion (Embratur), the United States emerges as the second largest source market of tourists to Brazil in 2023. Additionally, in 2022, they ranked third among visitors to the Destination Iguassu, which highlights substantial tourism potential and growing interest in this iconic destination.
With breathtaking landscapes, a strategic location, and rich cultural diversity, Destination Iguassu is a natural magnet for global travelers seeking authentic experiences. According to Jaime Mendes, president of Visit Iguassu, ” Destination Iguassu embodies some of Brazil’s most exceptional attractions: lush nature, cultural melting pot, and ecotourism at its essence. We are excited to introduce this unique destination to the American travelers, which demonstrates vast potential for Brazilian tourism.”
With a solid track record of over a decade in the Brazilian market, GVA was the chosen partner to enhance Destination Iguassu presence in the United States, where it is already in its second year of activity. Gisele Abrahão, CEO of the company, emphasizes: “It is with great satisfaction that GVA USA takes on the commitment to represent Destination Iguassu in the American market. We recognize not only the uniqueness of the experiences that this destination offers but also the extraordinary benefits that the expansion of visitor flow from this market will bring to the destination and its local partners.”
With this strategic alliance between Visit Iguassu and GVA USA, Destination Iguassu is poised to win hearts and minds in the United States and thus consolidate its position as a globally excellent tourist destination. “Our mission is to show the world that Brazil has everything to become one of the leaders in sustainable tourism, and Destination Iguassu is an excellent case study!” completes Gisele Abrahão.
For more information about Visit Iguassu, visit: iguassu.com.br
For more information about GVA, visit: globalvisionaccess.com
About Global Vision Access: Global Vision Access is a tourism communication and marketing company, recognized in both the national and international markets. GVA Brazil facilitates the entry and consolidation of tourist destinations in the Brazilian market, offering strategic planning, marketing, and public relations services, with a focus on the special campaigns it develops. Established in the United States for two years, GVA USA operates in the same manner, promoting Brazilian destinations to the North American market and offering the same services with equal competence and excellence. Through strategies, actions, and narratives based on the pillars of ESG (Environmental, Social, and Governance), the company helps build impact ecosystems, promotes more responsible tourism, and drives conscious entrepreneurship. Its mission is to transform businesses into agents of change, generating not only profits and return on investment but also positive impacts. The company’s portfolio includes Bosnia and Herzegovina, the Seychelles Islands, Norway, and Taiwan among the destinations promoted by GVA Brazil, as well as the Brazilian state of Mato Grosso do Sul and the Destination Iguassu region promoted in the United States by GVA USA.
