Seychelles Campaign

Strategic Campaigns for Seychelles Tourism in the Brazilian Market

Overview: In a highly strategic and targeted effort, Seychelles Tourism Board, with the expertise of GVA, launched a series of impactful campaigns in the Brazilian market. These campaigns were designed to maintain and elevate the allure of Seychelles as a premier travel destination, despite the global disruptions caused by the COVID-19 pandemic. Leveraging digital media, strategic partnerships, and influencer collaborations, these initiatives ensured that Seychelles remained a top-of-mind destination for Brazilian travelers.

Dream Now, Experience Seychelles Later

As the world grappled with the halt in international travel, Seychelles Tourism Board, in collaboration with GVA, launched the “Dream Now, Experience Seychelles Later” campaign. This digital initiative was meticulously crafted to keep the islands at the forefront of future travel plans. The campaign featured captivating videos in both English and Portuguese, highlighting the stunning landscapes, pristine beaches, and unique attractions of Seychelles. By maintaining an emotional connection with potential travelers, the campaign ensured that Seychelles remained a desirable destination for post-pandemic travel, effectively securing its place on must-visit lists.

English

Portuguese

Strategic Partnership with Kangaroo Tours and Turkish Airlines

In a bid to drive sales and enhance market penetration, the Seychelles Tourism Office partnered with Kangaroo Tours and Turkish Airlines in 2017 to launch a sales incentive campaign targeting Brazilian travel agents. This campaign was intricately designed to reward travel professionals based on the volume and quality of their sales. Agents accumulated points for each package sold, considering the number of passengers, nights booked, and class of airfare. The three top-performing agents were rewarded with an immersive trip to Seychelles, allowing them to experience the islands firsthand. This initiative not only boosted sales but also deepened the relationship between Seychelles and key players in the Brazilian travel trade, fostering long-term engagement and loyalty.

Constance Zahn - Honeymoon in Seychelles

Recognizing the potential of the luxury wedding market, Seychelles Tourism Board partnered with Constance Zahn, a leading Brazilian wedding-focused company, to position Seychelles as an ideal honeymoon destination. Through this collaboration, Seychelles was prominently featured as a top recommendation for couples seeking a romantic and unforgettable experience. The campaign highlighted the islands’ luxurious resorts, serene beaches, and exclusive experiences tailored for honeymooners. By aligning with a trusted name in the wedding industry, Seychelles successfully captured the attention of a niche market, driving interest and bookings among newlyweds.

https://www.constancezahn.com/lua-de-mel/seychelles

Outcome: These campaigns collectively resulted in significant visibility and engagement for Seychelles in the Brazilian market. The “Dream Now, Experience Seychelles Later” campaign kept the destination relevant during a time of uncertainty, ensuring it remained a top choice for future travelers. The partnership with Kangaroo Tours and Turkish Airlines not only incentivized sales but also strengthened relationships with key travel agents, leading to increased bookings. Meanwhile, the collaboration with Constance Zahn positioned Seychelles as a leading honeymoon destination, attracting high-value travelers. Through these strategic and highly targeted efforts, Seychelles solidified its presence in Brazil, driving both immediate and long-term growth in tourism from this key market.